Stand Out With Purpose: How Personal Branding Changes the Game in Job Seeking
I’ve talked with hundreds of job seekers over the years — from fresh graduates nervous about their first resume to seasoned professionals looking to reinvent their careers. One thing keeps coming up again and again: it’s rarely just what you can do that gets you noticed. It’s how you show who you are, what you stand for, and why you’re uniquely equipped for the opportunity. That narrative — consciously crafted and strategically communicated — is what we call personal branding.